Vredestein as Official Main Sponsor

On January 25, 2024, Apollo Tyres announced that their premium tire brand Vredestein will be the official main sponsor of the FIS Alpine World Ski Championships 2025 in Saalbach, Austria. Following the successful sponsorship of the 2023 event in Courchevel and Méribel, this contract will further increase brand awareness and visibility of Vredestein’s award-winning winter and all-season tires. 

Vredestein's Presence in Saalbach

During the FIS Alpine World Ski Championships Saalbach 2025, Vredestein will be visible at selected events on the athletes' bibs and banners along the competition tracks. The Vredestein branding will also be prominently displayed on the official leaderboard and during the flower ceremony, highlighting the brand during the opening ceremony and award ceremonies.

"The FIS Alpine World Ski Championships attract hundreds of millions of viewers worldwide who want to see the best in alpine skiing," says Benoit Rivallant, President Europe at Apollo Tyres. "That's why they are the perfect platform for us to showcase the Vredestein brand and highlight the high-performance features of our winter and all-season tires."

Yves Pouliquen, Group Head of Sales and Marketing at Apollo Tyres, emphasizes: "The winter tire segment is an extremely competitive market that brings significant technical challenges. The insights gained from developments in this segment help us develop new innovative products and expand our leadership in other areas where Vredestein has a competitive edge."

With Vredestein as the main sponsor, the FIS Alpine World Ski Championships Saalbach 2025 will not only be a sporting highlight but also a strategic branding milestone. The expansion of the Wintrac Pro range demonstrates Apollo Tyres' commitment to delivering outstanding performance in both winter sports and the automotive sector.

We look forward to a successful and fruitful partnership!