Introducing our Offical Ski Partner

With great joy and pride, Atomic announces its role as the exclusive ski partner of the FIS Alpine World Ski Championships Saalbach 2025, which also marks a significant milestone for the company: Atomic's 70th anniversary in 2025.

Since its founding in 1955, Atomic has continuously pushed the boundaries of ski innovation. The brand, deeply rooted in the heart of the Alps, has made it its mission to equip skiers of all levels—from beginners to world ski champions—with top-notch gear. With its headquarters in Altenmarkt, just a stone's throw from Saalbach, the partnership with the World Ski Championships feels almost like a homecoming.

Wolfgang Mayrhofer, Atomic Brand President, expresses his enthusiasm: “The partnership with the FIS Alpine World Ski Championships Saalbach 2025 is a special honor. This event is the perfect stage to celebrate our 70-year commitment to skiing. We are dedicated to advancing the sport through quality, innovation, and sustainable performance.”

ABOUT ATOMIC

Atomic, based in Altenmarkt, Austria, is the world’s largest ski manufacturer. For over 65 years, the company has been developing and producing innovative technologies for alpine skiing, racing, ski touring, and cross-country skiing in the heart of the Alps. As part of the Amer Group, Atomic Austria GmbH employs around 800 people and sells its products in 49 countries worldwide. With its unwavering passion for skiing and relentless spirit of innovation, Atomic sets benchmarks and continuously drives the evolution of the sport.

The partnership between Atomic and the FIS Alpine World Ski Championships Saalbach 2025 celebrates a connection that unites innovation, tradition, and a passion for skiing. Get ready for an event that will showcase not only athletic excellence but also the pinnacle of ski technology.