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For nearly a century, Longines has stood for precision and innovation in alpine skiing – and it all began in 1924 when the company first took on timekeeping duties for a military ski race near its headquarters in Saint-Imier, Switzerland. From that moment on, it was clear: Longines is committed to measuring the fastest and most accurate times in sports – always striving to surpass itself!
Since then, Longines has made a name for itself in the world of ski racing. With every new season, every technological advancement, and every new timing system, the brand proves that perfection has no limits. Every second, every millisecond counts – and Longines ensures they’re captured as precisely as possible.
Since 2006, Longines has been the official partner and timekeeper of the FIS and will continue to lead the Ski World Cup Tour at least through 2026. At the 2025 FIS Alpine Ski World Championships, Longines will once again make sure that ski stars hit their best times on the dot, keeping the race for podium positions as thrilling as ever.
Matthias Breschan, Longines CEO
Alpine skiing has been part of Longines' identity since 1924, when the brand supplied timing equipment for a ski race near its Saint-Imier factory in Switzerland. Over the decades we have honed our timekeeping expertise to meet the exacting demands of this remarkable sport. Our partnership with the International Ski Federation (FIS) reflects our shared commitment to precision and excellence, values that are at the heart of both skiing and our craft. As Official Timekeeper of the 2025 FIS Alpine World Ski Championships in Saalbach, Longines is proud to capture every fraction of a second that makes the difference. It is an honour to support these exceptional athletes and contribute to the sport we have championed for nearly a century.
About Longines: Elegance Meets High-Tech
With over 190 years of history and based in Saint-Imier, Switzerland, Longines combines traditional watchmaking with cutting-edge technology. Known for its elegant timepieces and high-precision engineering, the brand is part of the Swatch Group and is present in more than 150 countries worldwide. Longines has accumulated generations of experience as the official timekeeper at world championships and maintains close partnerships with international sports federations.
When it comes to precision and style, there’s only one name that stands at the forefront of the ski world: Longines. Ready for the next season of action and records? With Longines, every hundredth of a second becomes an experience!