Generali is official main Sponsor

A Sporting Highlight Returns
After 34 years, the FIS Alpine Ski World Championships are returning to Saalbach! From February 4 to 16, 2025, around 600 athletes will compete on the legendary Zwölferkogel for a total of 11 medal decisions. The motto "1 Mountain – 1 Goal – 11 Races" promises thrilling competitions and unforgettable moments. Up to 15,000 spectators are expected on-site daily, while millions of enthusiastic fans will follow the races worldwide on screen.

Generali: A Strong Partner in Ski Sports
As a long-standing main sponsor, Generali is once again a reliable partner for this winter sports highlight. But it’s about more than just the competition: Skiing embodies team spirit, fairness, and endurance—values that Generali actively supports. The insurance company sees its commitment as an important contribution to fostering community and inspiring people. Sports connect generations and create shared experiences—exactly what the partnership with the FIS Alpine Ski World Championships represents.

A Look Behind the Scenes: The Generali Cam
An event of this scale would not be possible without the tireless work of volunteers, service staff, and organizers. They ensure smooth operations, safety, and an unforgettable atmosphere. With the Generali Cam, Generali puts these people in the spotlight: Their stories are shared and their efforts recognized on the company’s social media channels. After all, they are the ones who make the event truly special!

Generali: More Than Sponsorship
Generali is not only involved in skiing but also supports other sports such as tennis and football. As the main sponsor of the Generali Open Kitzbühel and FK Austria Wien, the company is committed to the development of both grassroots and elite sports. This engagement shows that Generali is not just an insurance provider but an active part of Austria’s sports and cultural landscape.

Conclusion
The FIS Alpine World Ski Championships Saalbach 2025 promise an extraordinary spectacle—full of emotions, thrilling competitions, and outstanding team spirit. Generali remains a reliable partner for winter sports and sets a strong example of fairness, community, and sporting ambition. We look forward to an exciting event—are you ready to join us?