ATOMIC - 70 years
success story

Exclusive insights into the world of "Redster"

Mikaela Shiffrin, Manuel Feller, Sofia Goggia and Lucas Braathen - the elite of skiing rely on a proven recipe for success: They are all part of the Redster family. Alpine Global Race Manager Christian Höflehner gave us an exclusive behind-the-scenes look at the legacy brand ATOMIC and revealed what makes them so unique.

 

Check out the video on Instagram @saalbach2025.

Trust as the key to success

 

While top star Mikaela Shiffrin tests up to 100 pairs of skis per discipline in a season, Manuel Feller relies on consistency and confidence: He won last season's slalom globe with just a single pair of race skis. These differences illustrate that behind each athlete is a highly specialized service team. Their precision can decide victory and defeat.

A ski can be the fastest in the world, but without perfect fine-tuning, IT'S WOTHLESS.

- says Christian Häflehner

What is crucial is the interplay of trust and communication between the athletes and their service team. Ideally, this results in an almost blind understanding.

Redster family: technology, quality and team spirit

 

The latest technologies, the highest quality standards and a family team culture - these are the hallmarks of ATOMIC. Since its founding in 1955, the brand has always been pioneering. Whether in the development department, production or in racing, everyone here works hand in hand to enable top performance.

 

One of ATOMIC's particular strengths is its flexibility: World Cup skis can be developed, produced and put on the slopes in just a few days. This pace and uncompromising quality make ATOMIC an indispensable partner for the world's best athletes.

WSC in Saalbach: RACING and anniversary

 

The home world championship in Saalbach 2025 will be an unforgettable highlight for ATOMIC. In addition to sporting highlights, the brand is planning a spectacular supporting programme to celebrate its 70th anniversary.

 

Fans can look forward to autograph sessions with the stars, exclusive giveaways and the unveiling of an exciting new Redster campaign. The focus will be on the completely redesigned design of the Redster series, which - how could it be otherwise - will still feature the iconic color red and is guaranteed to attract all eyes.

WIN: Take your chance on an Atomic Ski

 

Fans can not only look forward to Worldchamps Saalbach 2025 special programm from ATOMIC, but already now participate in an exclusive prize draw: Buy your ticket online until 24. December 2024 and have the chance to win a brand-new Atomic Ski! A real highlight for all Wintersportfans who want to tune in ahead of the big event. Use this opportunity and secure your ticket as well as the chance to win this exclusive piece of ski history. More informations here: https://www.saalbach2025.com/en/tickets