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For 25 years, A1 has been supporting the Austrian Ski Federation (ÖSV) and has significantly contributed to the athletes' successes. Now, Austria's leading communication brand is taking a step further: A1 will be the official main sponsor of the FIS Alpine World Ski Championships Saalbach 2025. This prestigious partnership was made possible through a rights package from Infront, the exclusive marketing partner of the FIS World Championships.
Marcus Grausam, CEO of A1, emphasizes the importance of this partnership: "The collaboration with the ÖSV is one of the great success stories in Austrian sports sponsorship. Technology, speed, and the desire to always improve connect A1 and skiing. This connection is particularly evident at the FIS Alpine Ski World Championships. We are proud to be the main sponsor at the home World Ski Championships 2025 in Saalbach."
Michael Witta, Vice President Marketing Sales & Services at Infront, highlights the benefits for A1: "As the main sponsor of one of the top events in winter sports, A1 benefits from enormous media reach, strong brand presence, and professional on-site execution. This allows A1 to position itself long-term to an attractive and relevant target audience. The FIS Alpine Ski World Championships are an ideal platform for premium brands like A1 to meaningfully complement their existing national engagements in skiing."
Christian Scherer, ÖSV Secretary General and Managing Director of the Saalbach 2025 World Championships, adds: "The 25-year partnership between the ÖSV and A1 is characterized by mutual respect and trust. We are very pleased that A1 is now also using the World Championships as an advertising platform. We are convinced that other top brands will follow this example and become partners of the FIS Alpine Ski World Championships Saalbach 2025."
We are excited to embark on this exciting journey of the FIS Alpine Ski World Championships Saalbach 2025 together with A1.
